DHAKA: Apple Inc sent official invitations to a September 10 event at which it is expected to unveil the latest version of the iPhone, possibly in colours other than its trademark black and white.

‘This should brighten everyone`s day,’ the typically cryptic invitation read, under graphic depicting pastel-coloured circles surrounding a stark white Apple logo.

The company, which is making a focused effort to win over consumers in Asia where rivals Samsung Electronics Co Ltd and other Android manufacturers dominate, said in the invitation it will host a breakfast and presentation at its Cupertino, California headquarters.

The company did not specify as to what the presentation will be about, reports The Straits Times.

BDST: 1354 HRS, SEPT 04, 2013
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